Branding isn’t just about designing a nice set of logo or graphics for your business. To stand out from your competition, you need to define what your business is about, and communicate it strategically to potential customers through visual graphics and text.
As your branding agency, we conduct an extensive research to find out the trends and brand positioning essentials to target. Our experience in the US and Asia markets allows us to take both a local and global approach.
An in-depth audit of your competitors is carried out to allow us to benchmark your brand against theirs, and to see how you stack against the industry.
We identify your target consumer demographics and how they would respond to your brand identity and aesthetics.
Lastly, we put together your brand identity elements including your logo, brand guideline, corporate colours, and make sure they are aligned with your brand voice.
We have over 14 years’ experience owning and investing in businesses in the US and Asia- so we know all about how to build a successful brand. We have seen so many businessses crash and burn because they failed to follow these 12 simple rules.
Learn what they are so you can catapult your business to new heights in 2020!
Who are your target clients? If you say “everybody” you are making a very big mistake. Our research clearly shows that high growth, high profit firms are focused on having clearly defined target clients. The narrower the focus, the faster the growth. The more diverse the target audience, the more diluted your marketing efforts will be. So how do you know if you have chosen the right target client group?
Research helps you understand your target client’s perspective and priorities, anticipate their needs and put your message in language that resonates with them. It also tells you how they view your firm’s strengths and your current brand. As such, it dramatically lowers the marketing risk associated with brand development.
You are now ready to determine your firm’s brand positioning within the your industry (also called market positioning). How is your firm different from others and why should potential clients within your target audience choose to work with you?
While your core brand positioning must be the same for all audiences, each audience will be interested in different aspects of it. The messages to each audience will emphasize the most relevant points. Each audience will also have specific concerns that must be addressed, and each will need different types of evidence to support your messages.
Your name, logo and tagline are not your brand. They are a part of your brand identity, the ways to communicate or symbolize your brand.
When used to support a brand strategy, your brand identity provides important visual cues that convey positive qualities and help allay concerns people may have about your brand. These qualities can be difficult to put into words, but they can be psychologically persuasive.
Among the various touchpoints, your website is your single most important brand development tool. It is the place where all your audiences turn to learn what you do, how you do it and who your clients are. Prospective clients are not likely to choose your firm solely based on your website. But they may well rule you out if your site sends the wrong message.
Upon the launch of your brand, the work doesn’t just end there. Asset management is an iterative process- that is you need to continually obtain feedback from it and make adjustments to your brand identity, message, and visuals in order to make sure that you are delivering the right message to the right target audience.
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