Search Engine Optimization is the process of ensuring your website ranks well on the search results so your potential customers are able to find you. This is done by optimizing certain elements of your site to make them search engine-friendly.
So how does SEO work for you? SEO allows you to able to connect to your potential customers at a time they are actively searching for your products or services. By being visible at the time they need the information, you could translate this to a sales opportunity for your company.
The foremost important strategy in SEO is understanding how search engines crawl your website for information. Our experienced SEO team will analyse and optimise your website architecture and technical elements to increase your odds of getting found on Google.
Our SEO team will analyse your visitors’ search intent as well as your competitors’ traffic data to come up with a comprehensive SEO strategy that includes an effective keyword targeting plan, on-page optimization of your website, as well as SEO content creation.
SEO does not take place just on your website. Search engines also take into account the presence of your website on the internet in general by assessing links that are being directed from other websites to yours.
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We believe that competitor research and analysis is one of the most critical steps of any marketing strategy. So before we take any steps towards optimization, our team makes sure that we understand your business, your market, and your competitors to come up with the best SEO strategy for you.
It’s important to know the keywords your market is using when they do their searches. But that doesn’t mean you should target all of those keywords. At Presidio Analytics, we develop a strategy towards transaction keywords that would drive more purchases and actual sales for your company.
How your website is organized plays a key role in how both your visitors and search engine robots interact with it. Creating a website with clear navigation means there is a link between SEO keywords. This would then increase your chances of getting ranked higher for them.
Website design companies aren’t always well-versed in Search Engine Optimization. But here at Presidio Analytics, SEO is at the heart of what we do. Driven by a strong foundation of SEO-oriented Information Architecture and website speed optimization, every website we build is primed to help you rank faster on Google than your competitors.
We make sure that each of your individual webpages is ranking well. With our SEO consulting services, we will help you to review all On-Page Ranking Factors for SEO, so both the content and HTML source code of a page are optimized.
Website content needs to be optimised not just in terms of its content, but also the browsing experience of visitors navigating through your pages.
We will audit and structure your pages to make sure that your architecture makes sense, that Call-To-Action buttons are clear, and that visitors would find the overall User Experience a pleasant one.
Aside from the search engines, it’s essential that you have other links pointing to your website. This does not only help potential customers find you, but it also increases your credibility in the eyes of the search engines.
Backlinks can come from different sources and could take some time and effort to build. With Presidio Analytics as your SEO agency, you wouldn’t need to worry about link building.